How many Australian pet groomers are in this dataset?

2,171, drawn from 565,935 scanned records and measured on 2026-09-22. That is a census of the pet groomers in this directory rather than of every pet groomer in Australia, and it skews toward businesses with enough of a public footprint to be found at all.

How many Australian pet groomers publish an ABN you can check?

10.6% — 230 of 2,171. The national rate across all trades is 19.5%, so pet groomers sit 46% below it. An ABN is free and public, so a missing one is usually a business that never put it on their website rather than a business without one.

How many pet groomers list a phone number that doesn't match their website?

5% of the 862 we compared, or about 43 businesses. This counts only cases where a listed number directly contradicts the number on the business's own site — not businesses with no phone number and not ones the comparison has not run for. It is often a stale listing, and sometimes a lead-reselling service sitting between you and the person who does the work.

How many Google reviews does the median Australian pet groomer have?

37, against a national median of 40 across all trades. Half have fewer. Review counts track how often people hire a trade rather than how well it performs, so comparing a pet groomer against a trade people call more often tells you very little.

Which state has the best-documented pet groomers?

Queensland leads on published ABNs at 12.7%, against 0% in the Australian Capital Territory. Only states with at least 40 businesses are compared, because percentages taken over a handful of businesses move too far on a single record to mean anything.

Research

Australian pet groomers, by the numbers

We checked what 2,171 Australian pet groomers publish about themselves, and how much of it holds up against an independent source.

Measured 2026-09-22 · free to reuse with attribution

10.6%

publish a checkable ABN

of all 2,171. 46% below the national rate of 19.5%.

55.6%

phone number confirmed against their own site

of 862 compared. 7% below the national rate of 59.8%.

phone number contradicting their own site

of 862 compared. 26% below the national rate of 6.8%.

76.9%

have a website that loads

of 1,074 fetched. 7% below the national rate of 82.6%.

Google reviews for the median business

The national median is 40. Review counts track how often people hire a trade, not how well they do it — a trade you call once a decade will always sit lower.

What stands out

Pet Groomers publish a checkable ABN at 10.6%, 46% below the 19.5% national rate — the easiest identity check a customer can run is unavailable for more of this trade than for most.

43 pet groomers — 5% of the 862 we compared — list a phone number that contradicts the one on their own website, 26% below the national 6.8%. That is better than the national picture, which is a reasonable sign the trade keeps its listings current.

The median has 37 Google reviews against 40 nationally. That gap says more about how often households need pet groomers than about the standard of the work, which is why the ranking on this site weights review volume on a log scale rather than treating a 5.0 from four reviews as equal to a 4.6 from three hundred.

Pet Groomers by state

States with at least 40 pet groomers in the directory. Smaller groups are held back rather than published as percentages that move too far on a single record.

Verification coverage for Australian pet groomers, by state
State	Businesses	ABN	Phones checked	Phone confirmed	Phone mismatch	Sites checked	Site loads	Median reviews
New South Wales	603	11.3%	265	54.3%	4.2%	311	81%	40
Victoria	571	11%	192	57.8%	6.3%	259	73%	36
Queensland	521	12.7%	211	56.9%	4.3%	267	75.3%	37
Western Australia	216	5.1%	89	51.7%	6.7%	103	81.6%	33
South Australia	156	9.6%	62	51.6%	4.8%	77	79.2%	38
Tasmania	50	12%	14	—	—	19	—	21
the Australian Capital Territory	40	0%	23	—	—	29	—	53

Method, and what it can't tell you

2,171 Australian pet groomers. Every one of them gets the same four checks: an ABN lookup against the national register, a comparison of the listed phone number against the number on the business's own website, an HTTP request to that website, and a match against open mapping data maintained separately from Google.

Not all four have run everywhere yet, so the figures above are shares of what has been checked: 862 phone comparisons, 1,074 website fetches and 1,720 cross-source matches out of 2,171 businesses. A check that has not run counts in neither half of a percentage.

This is a census of a directory, not of the trade. It covers businesses with enough of a public footprint to be found at all, which if anything biases these figures upward — a business too small to appear here is less likely to publish an ABN, not more.

ABN registration is the one figure taken over every business in the group rather than over a checked subset, because an absent ABN is not a failed lookup — read it as a floor. Review counts and averages are held; individual reviews are not, so nothing here can tell you whether a business's reviews arrived steadily or all at once.

Full method and national figures: the state of Australian trade business data.

Common questions

How many Australian pet groomers are in this dataset?: 2,171, drawn from 565,935 scanned records and measured on 2026-09-22. That is a census of the pet groomers in this directory rather than of every pet groomer in Australia, and it skews toward businesses with enough of a public footprint to be found at all.
How many Australian pet groomers publish an ABN you can check?: 10.6% — 230 of 2,171. The national rate across all trades is 19.5%, so pet groomers sit 46% below it. An ABN is free and public, so a missing one is usually a business that never put it on their website rather than a business without one.
How many pet groomers list a phone number that doesn't match their website?: 5% of the 862 we compared, or about 43 businesses. This counts only cases where a listed number directly contradicts the number on the business's own site — not businesses with no phone number and not ones the comparison has not run for. It is often a stale listing, and sometimes a lead-reselling service sitting between you and the person who does the work.
How many Google reviews does the median Australian pet groomer have?: 37, against a national median of 40 across all trades. Half have fewer. Review counts track how often people hire a trade rather than how well it performs, so comparing a pet groomer against a trade people call more often tells you very little.
Which state has the best-documented pet groomers?: Queensland leads on published ABNs at 12.7%, against 0% in the Australian Capital Territory. Only states with at least 40 businesses are compared, because percentages taken over a handful of businesses move too far on a single record to mean anything.

Using these numbers

Free to quote, chart or republish under CC BY 4.0, which asks only for attribution and a link. The full aggregate dataset is available as a free download. If you need a cut that isn't published, ask.

WhoToHire, “Australian pet groomer data 2026”, 2026-09-22. https://whotohire.com.au/research/trades/pet-groomers

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