Research
Australian painters, by the numbers
We checked what 1,277 Australian painters publish about themselves, and how much of it holds up against an independent source.
Measured 2026-09-22 · free to reuse with attribution
Of 1,277 Australian painters measured in 2026, 17% publish an ABN that can be confirmed against the national register. Of the 785 whose listed phone number was compared with the number on their own website, 65.4% match and 7.3% contradict it. 83.2% of the 895 websites fetched responded, and 82.3% of the 1,069 cross-source matches found two or more independent sources. The median Australian painter has 23 Google reviews. The comparable national figures across all 23 trades are 19.5% with a checkable ABN and a median of 40 reviews. Source: WhoToHire, 2026-09-22.
17%
publish a checkable ABN
of all 1,277. 13% below the national rate of 19.5%.
65.4%
phone number confirmed against their own site
of 785 compared. 9% above the national rate of 59.8%.
7.3%
phone number contradicting their own site
of 785 compared. 7% above the national rate of 6.8%.
83.2%
have a website that loads
of 895 fetched. In line with the 82.6% national rate.
23
Google reviews for the median business
The national median is 40. Review counts track how often people hire a trade, not how well they do it — a trade you call once a decade will always sit lower.
What stands out
Painters publish a checkable ABN at 17%, 13% below the 19.5% national rate — the easiest identity check a customer can run is unavailable for more of this trade than for most.
57 painters — 7.3% of the 785 we compared — list a phone number that contradicts the one on their own website, 7% above the national 6.8%. That is worth knowing before you call: it is the signature of both a stale listing and of a lead-reselling middleman.
The median has 23 Google reviews against 40 nationally. That gap says more about how often households need painters than about the standard of the work, which is why the ranking on this site weights review volume on a log scale rather than treating a 5.0 from four reviews as equal to a 4.6 from three hundred.
Painters by state
States with at least 40 painters in the directory. Smaller groups are held back rather than published as percentages that move too far on a single record.
| State | Businesses | ABN | Phones checked | Phone confirmed | Phone mismatch | Sites checked | Site loads | Median reviews |
|---|---|---|---|---|---|---|---|---|
| New South Wales | 365 | 21.1% | 226 | 69% | 4.9% | 257 | 82.1% | 25 |
| Victoria | 353 | 13.9% | 215 | 63.7% | 7.4% | 246 | 82.9% | 31 |
| Queensland | 282 | 17.7% | 172 | 57.6% | 11.6% | 198 | 82.8% | 20 |
| Western Australia | 137 | 13.1% | 79 | 67.1% | 6.3% | 89 | 86.5% | 18 |
| South Australia | 70 | 15.7% | 41 | 75.6% | 7.3% | 49 | 79.6% | 19 |
Method, and what it can't tell you
1,277 Australian painters. Every one of them gets the same four checks: an ABN lookup against the national register, a comparison of the listed phone number against the number on the business's own website, an HTTP request to that website, and a match against open mapping data maintained separately from Google.
Not all four have run everywhere yet, so the figures above are shares of what has been checked: 785 phone comparisons, 895 website fetches and 1,069 cross-source matches out of 1,277 businesses. A check that has not run counts in neither half of a percentage.
This is a census of a directory, not of the trade. It covers businesses with enough of a public footprint to be found at all, which if anything biases these figures upward — a business too small to appear here is less likely to publish an ABN, not more.
ABN registration is the one figure taken over every business in the group rather than over a checked subset, because an absent ABN is not a failed lookup — read it as a floor. Review counts and averages are held; individual reviews are not, so nothing here can tell you whether a business's reviews arrived steadily or all at once.
Full method and national figures: the state of Australian trade business data.
Common questions
- How many Australian painters are in this dataset?
- 1,277, drawn from 565,935 scanned records and measured on 2026-09-22. That is a census of the painters in this directory rather than of every painter in Australia, and it skews toward businesses with enough of a public footprint to be found at all.
- How many Australian painters publish an ABN you can check?
- 17% — 217 of 1,277. The national rate across all trades is 19.5%, so painters sit 13% below it. An ABN is free and public, so a missing one is usually a business that never put it on their website rather than a business without one.
- How many painters list a phone number that doesn't match their website?
- 7.3% of the 785 we compared, or about 57 businesses. This counts only cases where a listed number directly contradicts the number on the business's own site — not businesses with no phone number and not ones the comparison has not run for. It is often a stale listing, and sometimes a lead-reselling service sitting between you and the person who does the work.
- How many Google reviews does the median Australian painter have?
- 23, against a national median of 40 across all trades. Half have fewer. Review counts track how often people hire a trade rather than how well it performs, so comparing a painter against a trade people call more often tells you very little.
- Which state has the best-documented painters?
- New South Wales leads on published ABNs at 21.1%, against 13.1% in Western Australia. Only states with at least 40 businesses are compared, because percentages taken over a handful of businesses move too far on a single record to mean anything.
Using these numbers
Free to quote, chart or republish under CC BY 4.0, which asks only for attribution and a link. The full aggregate dataset is available as a free download. If you need a cut that isn't published, ask.
WhoToHire, “Australian painter data 2026”, 2026-09-22. https://whotohire.com.au/research/trades/painters
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