Research
Trade businesses in New South Wales, by the numbers
We checked what 20,174 NSW trade businesses publish about themselves, and how much of it holds up against an independent source.
Measured 2026-09-22 · free to reuse with attribution
Of 20,174 trade businesses measured in New South Wales in 2026, 21.5% publish an ABN that can be confirmed against the national register. Of the 9,695 whose listed phone number was compared with the number on their own website, 59.6% match and 6.2% contradict it. 82.5% of the 11,352 websites fetched responded, and 78.5% of the 13,926 cross-source matches found two or more independent sources. The median NSW trade business has 40 Google reviews, against 40 nationally. Trade licensing in New South Wales is administered by NSW Fair Trading. Source: WhoToHire, 2026-09-22.
21.5%
publish a checkable ABN
of all 20,174. 10% above the national rate of 19.5%.
59.6%
phone number confirmed against their own site
of 9,695 compared. In line with the 59.8% national rate.
6.2%
phone number contradicting their own site
of 9,695 compared. 9% below the national rate of 6.8%.
82.5%
have a website that loads
of 11,352 fetched. In line with the 82.6% national rate.
40
Google reviews for the median business
The national median is 40. Review counts track how often people hire a trade, not how well they do it — a trade you call once a decade will always sit lower.
What stands out
New South Wales publishes checkable ABNs at 21.5%, 10% above the 19.5% national rate. Registration rules are set federally — an ABN is the same instrument everywhere — so a state gap is about what businesses choose to publish rather than about who is registered.
601 businesses in New South Wales — 6.2% of the 9,695 numbers we compared — list a phone number that contradicts the one on their own website, 9% below the national 6.8%. Worth checking before you call, because the same signature appears on both a listing nobody has updated in years and a lead-reselling service sitting between you and the person who does the work.
Licensing is where the state actually matters. Australia has no national trade register, so a licence is issued and enforced by NSW Fair Trading and a licence from another state does not automatically carry over.
Checking a licence in New South Wales
NSW Fair Trading maintains the public register covering builders, electricians, plumbers and specialist trades. Searching it is free, takes about a minute, and is the only way to confirm a licence is current — a number printed on a van proves nothing on its own.
NSW Fair TradingStep by step: how to check an Australian tradie's licence
NSW trades compared
Trades with at least 40 businesses in New South Wales. Smaller groups are held back rather than published as percentages that swing on a single record.
| Trade | Businesses | ABN | Phones checked | Phone confirmed | Phone mismatch | Sites checked | Site loads | Median reviews |
|---|---|---|---|---|---|---|---|---|
| Mechanics | 5,753 | 26.5% | 1,443 | 62% | 6.2% | 1,743 | 79.4% | 56 |
| Builders | 2,848 | 20.1% | 1,761 | 60.2% | 6% | 2,023 | 83.9% | 14 |
| Plumbers | 1,223 | 26.8% | 695 | 61.2% | 11.9% | 797 | 84.3% | 40 |
| Cleaners | 1,183 | 12.8% | 692 | 54.2% | 6.8% | 817 | 82.3% | 39 |
| Electricians | 1,175 | 27.3% | 650 | 66.5% | 5.8% | 774 | 79.7% | 33 |
| Photographers | 787 | 7% | 514 | 34.4% | 1% | 642 | 80.2% | 34 |
| Gardeners & Landscapers | 703 | 20.2% | 390 | 66.7% | 4.1% | 448 | 85.7% | 19 |
| Heating & Cooling | 665 | 25.1% | 389 | 67.1% | 6.2% | 452 | 83.6% | 41 |
| Pet Groomers | 603 | 11.3% | 265 | 54.3% | 4.2% | 311 | 81% | 40 |
| Driving Schools | 562 | 17.8% | 219 | 71.7% | 3.2% | 255 | 83.5% | 77 |
| Pest Controllers | 486 | 18.3% | 289 | 61.6% | 6.6% | 336 | 81.5% | 52 |
| Car Washes | 481 | 7.5% | 181 | 29.3% | 9.9% | 204 | 86.3% | 124 |
| Roofers | 468 | 27.6% | 289 | 64.4% | 5.5% | 341 | 82.4% | 21 |
| Solar Installers | 436 | 19% | 310 | 45.8% | 6.8% | 352 | 85.8% | 52 |
| Removalists | 430 | 10.5% | 229 | 67.2% | 3.9% | 268 | 82.5% | 100 |
| Pool Services | 430 | 20.2% | 249 | 51.8% | 8.4% | 298 | 81.9% | 30 |
| Car Detailers | 395 | 15.7% | 177 | 55.4% | 12.4% | 214 | 80.4% | 46 |
| Painters | 365 | 21.1% | 226 | 69% | 4.9% | 257 | 82.1% | 25 |
| Locksmiths | 302 | 27.5% | 166 | 68.7% | 4.8% | 187 | 85% | 74 |
| Arborists | 283 | 25.8% | 186 | 73.1% | 5.4% | 212 | 84% | 36 |
| Fencing Contractors | 262 | 19.8% | 167 | 67.1% | 7.8% | 190 | 82.6% | 20 |
| Tilers | 180 | 27.2% | 106 | 65.1% | 2.8% | 117 | 88% | 23 |
| Garage Door Specialists | 154 | 25.3% | 102 | 61.8% | 5.9% | 114 | 87.7% | 43 |
Method, and what it can't tell you
20,174 trade businesses in New South Wales. Every one of them gets the same four checks: an ABN lookup against the national register, a comparison of the listed phone number against the number on the business's own website, an HTTP request to that website, and a match against open mapping data maintained separately from Google.
Not all four have run everywhere yet, so the figures above are shares of what has been checked: 9,695 phone comparisons, 11,352 website fetches and 13,926 cross-source matches out of 20,174 businesses. A check that has not run counts in neither half of a percentage.
This is a census of a directory, not of the trade. It covers businesses with enough of a public footprint to be found at all, which if anything biases these figures upward — a business too small to appear here is less likely to publish an ABN, not more.
ABN registration is the one figure taken over every business in the group rather than over a checked subset, because an absent ABN is not a failed lookup — read it as a floor. Review counts and averages are held; individual reviews are not, so nothing here can tell you whether a business's reviews arrived steadily or all at once.
Full method and national figures: the state of Australian trade business data.
Common questions
- How many trade businesses are there in New South Wales?
- This dataset holds 20,174 across 23 trades, measured on 2026-09-22. It is a census of the businesses in this directory rather than of every trade business in New South Wales, so treat it as a large sample with a known bias toward businesses that have a public footprint.
- How many NSW trade businesses publish an ABN you can check?
- 21.5% — 4,337 of 20,174. Nationally the figure is 19.5%, so New South Wales sits 10% above it. An ABN is free to look up on the national register, which makes it the cheapest identity check available to a customer.
- Who regulates trade licensing in New South Wales?
- NSW Fair Trading, covering builders, electricians, plumbers and specialist trades. Licensing in Australia is a state matter with no national register, so a licence issued elsewhere does not automatically carry over. Check the licence with the regulator in the state where the work is being done.
- How many NSW businesses list a phone number that doesn't match their website?
- 6.2% of the 9,695 we compared, or about 601 businesses. This counts only direct contradictions between a listed number and the number on the business's own site, not missing numbers and not businesses the comparison has not run for.
- Which trades in New South Wales are best documented?
- Roofers publish a checkable ABN most often at 27.6%, and photographers least often at 7%. Only trades with at least 40 businesses in the state are compared.
Using these numbers
Free to quote, chart or republish under CC BY 4.0, which asks only for attribution and a link. The full aggregate dataset is available as a free download. If you need a cut that isn't published, ask.
WhoToHire, “NSW trade business data 2026”, 2026-09-22. https://whotohire.com.au/research/states/nsw
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