Research

Trade businesses in Queensland, by the numbers

We checked what 14,912 QLD trade businesses publish about themselves, and how much of it holds up against an independent source.

Measured 2026-09-22 · free to reuse with attribution

Of 14,912 trade businesses measured in Queensland in 2026, 21.7% publish an ABN that can be confirmed against the national register. Of the 7,237 whose listed phone number was compared with the number on their own website, 61.2% match and 7.2% contradict it. 82.2% of the 8,493 websites fetched responded, and 81% of the 10,163 cross-source matches found two or more independent sources. The median QLD trade business has 40 Google reviews, against 40 nationally. Trade licensing in Queensland is administered by Queensland Building and Construction Commission (QBCC). Source: WhoToHire, 2026-09-22.

21.7%

publish a checkable ABN

of all 14,912. 11% above the national rate of 19.5%.

61.2%

phone number confirmed against their own site

of 7,237 compared. In line with the 59.8% national rate.

7.2%

phone number contradicting their own site

of 7,237 compared. 6% above the national rate of 6.8%.

82.2%

have a website that loads

of 8,493 fetched. In line with the 82.6% national rate.

40

Google reviews for the median business

The national median is 40. Review counts track how often people hire a trade, not how well they do it — a trade you call once a decade will always sit lower.

What stands out

Queensland publishes checkable ABNs at 21.7%, 11% above the 19.5% national rate. Registration rules are set federally — an ABN is the same instrument everywhere — so a state gap is about what businesses choose to publish rather than about who is registered.

521 businesses in Queensland7.2% of the 7,237 numbers we compared — list a phone number that contradicts the one on their own website, 6% above the national 6.8%. Worth checking before you call, because the same signature appears on both a listing nobody has updated in years and a lead-reselling service sitting between you and the person who does the work.

Licensing is where the state actually matters. Australia has no national trade register, so a licence is issued and enforced by Queensland Building and Construction Commission (QBCC) and a licence from another state does not automatically carry over.

Checking a licence in Queensland

Queensland Building and Construction Commission (QBCC) maintains the public register covering building and most trade contractor licences. Searching it is free, takes about a minute, and is the only way to confirm a licence is current — a number printed on a van proves nothing on its own.

Queensland Building and Construction Commission (QBCC)

Step by step: how to check an Australian tradie's licence

QLD trades compared

Trades with at least 40 businesses in Queensland. Smaller groups are held back rather than published as percentages that swing on a single record.

Verification coverage for trade businesses in Queensland, by trade
TradeBusinessesABNPhones checkedPhone confirmedPhone mismatchSites checkedSite loadsMedian reviews
Mechanics4,50124.8%1,24962.5%7.5%1,50678.4%59
Builders1,99421.9%1,22561.5%7%1,39985.7%14
Electricians1,05729.2%61067.5%7.4%71681%28
Cleaners77713.6%46864.3%4.5%54782.4%39
Plumbers76430.5%42963.4%7.9%48185.9%50
Pet Groomers52112.7%21156.9%4.3%26775.3%37
Photographers5106.3%32637.7%3.4%42575.8%28
Gardeners & Landscapers48619.5%27165.3%5.5%29689.5%21
Heating & Cooling47326%27661.2%7.2%32782%42
Pool Services45218.6%25551%7.8%29981.3%40
Pest Controllers41618.3%23765.8%11.8%28281.2%51
Solar Installers35521.1%22951.5%9.6%27482.8%60
Removalists2969.5%17964.8%5.6%21379.3%74
Car Washes2887.6%11345.1%3.5%13083.1%154
Roofers28525.3%16861.9%8.3%19783.2%24
Painters28217.7%17257.6%11.6%19882.8%20
Car Detailers28117.4%13157.3%10.7%15679.5%43
Driving Schools24122.4%10368.9%2.9%11987.4%73
Arborists22219.8%13081.5%3.8%16379.1%42
Fencing Contractors22223%14663.7%10.3%16583.6%20
Locksmiths21025.7%12968.2%7.8%13992.8%70
Tilers14124.8%7962%10.1%8887.5%23
Garage Door Specialists13821.7%10166.3%12.9%10693.4%50

Method, and what it can't tell you

14,912 trade businesses in Queensland. Every one of them gets the same four checks: an ABN lookup against the national register, a comparison of the listed phone number against the number on the business's own website, an HTTP request to that website, and a match against open mapping data maintained separately from Google.

Not all four have run everywhere yet, so the figures above are shares of what has been checked: 7,237 phone comparisons, 8,493 website fetches and 10,163 cross-source matches out of 14,912 businesses. A check that has not run counts in neither half of a percentage.

This is a census of a directory, not of the trade. It covers businesses with enough of a public footprint to be found at all, which if anything biases these figures upward — a business too small to appear here is less likely to publish an ABN, not more.

ABN registration is the one figure taken over every business in the group rather than over a checked subset, because an absent ABN is not a failed lookup — read it as a floor. Review counts and averages are held; individual reviews are not, so nothing here can tell you whether a business's reviews arrived steadily or all at once.

Full method and national figures: the state of Australian trade business data.

Common questions

How many trade businesses are there in Queensland?
This dataset holds 14,912 across 23 trades, measured on 2026-09-22. It is a census of the businesses in this directory rather than of every trade business in Queensland, so treat it as a large sample with a known bias toward businesses that have a public footprint.
How many QLD trade businesses publish an ABN you can check?
21.7% — 3,236 of 14,912. Nationally the figure is 19.5%, so Queensland sits 11% above it. An ABN is free to look up on the national register, which makes it the cheapest identity check available to a customer.
Who regulates trade licensing in Queensland?
Queensland Building and Construction Commission (QBCC), covering building and most trade contractor licences. Licensing in Australia is a state matter with no national register, so a licence issued elsewhere does not automatically carry over. Check the licence with the regulator in the state where the work is being done.
How many QLD businesses list a phone number that doesn't match their website?
7.2% of the 7,237 we compared, or about 521 businesses. This counts only direct contradictions between a listed number and the number on the business's own site, not missing numbers and not businesses the comparison has not run for.
Which trades in Queensland are best documented?
Plumbers publish a checkable ABN most often at 30.5%, and photographers least often at 6.3%. Only trades with at least 40 businesses in the state are compared.

Using these numbers

Free to quote, chart or republish under CC BY 4.0, which asks only for attribution and a link. The full aggregate dataset is available as a free download. If you need a cut that isn't published, ask.

WhoToHire, “QLD trade business data 2026”, 2026-09-22. https://whotohire.com.au/research/states/qld

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