Short answer
This directory publishes 51,127 Australian trade and service businesses across 23 trades, drawn from 534,361 records scanned. It is not a count of every trade business in Australia and nobody should quote it as one: 26,740 businesses in 11 further categories are measured but deliberately not published, and any business with no findable public footprint at all is invisible to this and to every other directory.
"How many plumbers are there in Australia" is a question with no honest single answer, and the reason is worth more than the number. Every count depends on what you are counting: registered entities, businesses trading today, licence holders, or businesses a customer could actually find. Those are four different numbers and they are far apart.
What this directory counts
| Records | |
|---|---|
| Scanned | 534,361 |
| Published across 23 trades | 51,127 |
| Measured but withheld (11 categories) | 26,740 |
| Distinct suburbs represented | 2,438 |
| Locations with a page of their own | 201 |
The withheld categories are not a secret and not a filter for quality: they are beauty, fitness, health and pet services that a site called WhoToHire is not built on. They stay measured because turning one back on is a one-line change and because a category we stopped measuring is a category we would stop being honest about.
By trade
| Trade | Businesses published |
|---|---|
| Mechanics | 14,956 |
| Builders | 5,165 |
| Cleaners | 3,220 |
| Electricians | 3,211 |
| Plumbers | 2,833 |
| Photographers | 2,158 |
| Pet Groomers | 1,828 |
| Gardeners & Landscapers | 1,744 |
| Heating & Cooling | 1,720 |
| Car Washes | 1,470 |
| Solar Installers | 1,372 |
| Driving Schools | 1,352 |
| Pest Controllers | 1,184 |
| Pool Services | 1,174 |
| Removalists | 1,102 |
| Roofers | 1,101 |
| Painters | 1,031 |
| Car Detailers | 998 |
| Locksmiths | 867 |
| Fencing Contractors | 852 |
| Arborists | 785 |
| Tilers | 505 |
| Garage Door Specialists | 499 |
Why the biggest number here is mechanics, not builders
14,956 mechanics against 5,165 builders is not a statement about the Australian economy. A workshop has a premises, a sign, a Google listing and a review history, so it is easy to find and hard to miss. A sole-trader builder may have a ute and a phone number, and is systematically under-counted by every method that starts from public data — including this one.
Where the data comes from
Two independent sources. One is a business-facts pipeline that has scanned 534,361 records; the other is an open mapping and registry warehouse. A business is only published when its category maps to one of the 23 trades, it is in Australia, and it carries at least a suburb plus a phone number or a website. 76.2% of the 40,071 businesses the cross-source match covers are corroborated by two or more independent sources — a floor, because the matcher runs on its own schedule and the newest arrivals reach it last.
The whole ranked dataset is published under CC BY 4.0, with the method beside it. If you want to check any number on this page, the file it came from is downloadable.
Common questions
- How many trade businesses are in this directory?
- 51,127 across 23 trades and 2,438 suburbs, from 534,361 records scanned.
- Is this every trade business in Australia?
- No. 26,740 more are measured and withheld because their category is out of scope, and any business with no public footprint is invisible to a method that starts from public data.
- Can I use these numbers?
- Yes — the dataset is published under CC BY 4.0 with the method attached. Cite the base alongside the rate, because every rate here divides by the businesses the check actually ran for.
Read next
- Australian trade businesses by state: what the evidence looks likeHow 51,127 Australian trade businesses compare across 8 states and territories on ABN registration, contact accuracy and…
- How we check every business, and what we get wrongThe five checks run against all 51,127 businesses in this directory, how often each one actually succeeds, and the thing…
- Which Australian trades are best and worst documentedRanking all 23 published trades on how much verifiable evidence they publish about themselves — ABN, contact accuracy, w…