Short answer
Across 15 trades, the amount of verifiable evidence a business publishes varies more than twofold. Garage Door Specialists are the most likely to publish a confirmable ABN at 17.9%; tilers the least at 7.2%.
The same five checks, run against every trade. The differences between trades are much larger than the differences between states, which is the more interesting result.
| Trade | n | ABN | Phone ✓ | Phone ✗ | Site loads | Corroborated | Median reviews |
|---|---|---|---|---|---|---|---|
| Builders | 4,960 | 11.4% | 45.1% | 5.2% | 75.5% | 98.9% | 8 |
| Electricians | 2,959 | 14.8% | 43.6% | 4.5% | 64.9% | 95.2% | 21 |
| Plumbers | 1,923 | 15.7% | 46.5% | 6.7% | 70.9% | 87.6% | 30 |
| Heating & Cooling | 1,585 | 14.8% | 43.6% | 6.3% | 71.7% | 91.6% | 33 |
| Gardeners & Landscapers | 1,418 | 9.2% | 44.3% | 3.5% | 68.3% | 98.5% | 11 |
| Solar Installers | 1,212 | 13.6% | 38.3% | 6.3% | 72.3% | 93.5% | 45 |
| Pool Services | 1,163 | 8.8% | 39.7% | 6.6% | 72.2% | 97% | 40 |
| Painters | 877 | 13% | 41% | 5.6% | 68.8% | 98.5% | 16 |
| Roofers | 835 | 16.2% | 48.5% | 5.1% | 70.2% | 96.8% | 16 |
| Pest Controllers | 827 | 11.5% | 42.6% | 8.6% | 68.9% | 88.3% | 39 |
| Fencing Contractors | 793 | 11.1% | 48.7% | 5% | 73.1% | 99.5% | 14 |
| Arborists | 630 | 13.3% | 49.7% | 4.4% | 67.5% | 92.2% | 27 |
| Locksmiths | 570 | 15.3% | 43.2% | 6.1% | 69.5% | 87.5% | 74 |
| Garage Door Specialists | 476 | 17.9% | 50.6% | 7.8% | 72.5% | 87.2% | 48 |
| Tilers | 475 | 7.2% | 43.4% | 3.6% | 65.1% | 97.3% | 18 |
What stands out
- Garage Door Specialists publish a confirmable ABN 2.5× more often than tilers.
- Pest Controllers have the highest rate of phone numbers contradicting their own website, at 8.6%.
- Corroboration is high and consistent everywhere — 95% overall — because it depends on independent mapping data rather than on what the business chooses to publish.
That last point is worth drawing out. The checks that depend on a business publishing something about itself have poor and uneven coverage. The check that depends on independent sources has near-universal coverage. Which is an argument for weighting the second one heavily, and it is weighted heavily.
Common questions
- Which Australian trade publishes the most verifiable information?
- On ABN publication, Garage Door Specialists lead at 17.9%. Corroboration by independent sources is high across every trade at around 95%, because it does not depend on what a business chooses to publish.
Read next
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