How to choose a business consultant in Australia

Short answer

Check the licence first — business consultants are not licensed in Australia, so check qualifications and public liability insurance instead. Then check that the business is who it says it is: of the 274 Australian business consultants in this directory, only 28.8% publish an ABN you can confirm, and 6.5% list a phone number that contradicts the one on their own website.

Business Consultants handle strategy, operations, growth planning, business coaching, process improvement and advice on buying or selling a business. This is what to check before you pay for advice you cannot check yet, and what the evidence says about the category as a whole.

There is no business consultant licence — so check something else

There is no licence for business consulting, which means the title tells you nothing on its own. A consultant who advises on a business sale may need a business broker's licence in some states, and anyone giving financial product advice crosses into licensed territory. For everything else, the evidence is their track record and what the engagement actually commits them to.

No register exists. Confirm the ABN, read the contract for deliverables and exit terms, and ring a reference. If the advice touches tax, super or investments, the adviser needs the registration those fields require.

What 274 Australian business consultants actually publish

We check every business in this directory the same way, and publish the result whether it flatters the trade or not. For business consultants:

What we checkedBusiness ConsultantsAll trades
Publish an ABN we could confirm28.8%21.5%
Listed phone matches their own website41.9%59.2%
Listed phone contradicts their own website6.5%7.7%
Website responded when we checked88.2%81%
Corroborated by two or more sources86.1%81.1%
Median number of Google reviews1839

What goes wrong with business consultants

  • Open-ended retainers with no deliverable and no end date
  • Advice that drifts into financial, legal or tax territory the consultant is not licensed for
  • Case studies that cannot be verified with a named client

What to ask before the work starts

  1. What will I have at the end of this engagement that I do not have now?
  2. Can I speak to two clients you have done similar work for?
  3. What is the total cost, and what ends the engagement?

A business consultant who answers all three of those without hesitating is telling you something useful. One who is vague about a licence number is telling you something too.

The median matters more than the average

The median business consultant in this directory has 18 Google reviews. That is the number to hold in your head when you see a perfect five-star rating: five stars from four reviews and 4.6 from three hundred are not comparable, and the second is almost always the safer hire.

It is also why the ranking here weights review volume more heavily than review score. A business cannot buy its position, and a handful of glowing reviews does not move it far.

Where to check a licence, by state

There is no national register. Search the licence number with the regulator for the state where the work is happening.

Common questions

Do business consultants need a licence in Australia?
No. There is no licence for business consulting, which means the title tells you nothing on its own. A consultant who advises on a business sale may need a business broker's licence in some states, and anyone giving financial product advice crosses into licensed territory. For everything else, the evidence is their track record and what the engagement actually commits them to.
How do I check a business consultant's licence?
No register exists. Confirm the ABN, read the contract for deliverables and exit terms, and ring a reference. If the advice touches tax, super or investments, the adviser needs the registration those fields require.
What percentage of Australian business consultants have a verifiable ABN?
28.8% of the 274 business consultants in this directory publish an ABN we could confirm against the national register, against 21.5% across all trades.
How many reviews should a business consultant have?
The median business consultant here has 18. Treat a five-star rating from a handful of reviews with more caution than a slightly lower rating from hundreds.

Read next