{
  "name": "Australian trade business data",
  "description": "Verification coverage across Australian trade businesses: ABN registration, contact-detail agreement, website reachability, independent corroboration and review volume. Aggregated by trade, by state, and by trade within state.",
  "source": "https://whotohire.com.au/data",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "attribution": "WhoToHire, \"Australian trade business data\", 2026-08-08. https://whotohire.com.au/research",
  "measured": "2026-08-08",
  "spatialCoverage": "Australia",
  "businessesMeasured": 36230,
  "tradesCovered": 23,
  "minimumGroupSize": 40,
  "notes": [
    "Aggregates only. No business-level records are published.",
    "Groups smaller than 40 businesses are omitted rather than published as unstable percentages.",
    "Percentages are of every business in the group, including those where a check could not be completed.",
    "This is a census of a directory, not of every Australian trade business. It skews toward businesses with a public footprint, which if anything biases the figures upward.",
    "Review counts and averages are held; individual reviews are not, so nothing here indicates whether reviews arrived steadily or all at once."
  ],
  "columns": {
    "scope": "national, trade, state, or trade_state",
    "trade": "trade slug, blank where the row is not trade-specific",
    "state": "state or territory code, blank where the row is national",
    "label": "human-readable name for the group",
    "businesses": "businesses in the group",
    "abn_pct": "% with an ABN confirmed on the national register",
    "phone_confirmed_pct": "% whose listed phone matches the number on their own site",
    "phone_mismatch_pct": "% whose listed phone contradicts the number on their own site",
    "site_loads_pct": "% whose website responded when checked",
    "corroborated_pct": "% described consistently by two or more independent sources",
    "median_reviews": "median Google review count"
  },
  "rows": [
    {
      "scope": "national",
      "trade": "",
      "state": "",
      "label": "All trades, Australia",
      "businesses": 36230,
      "abn_pct": 9.8,
      "phone_confirmed_pct": 39.2,
      "phone_mismatch_pct": 4.8,
      "site_loads_pct": 64.7,
      "corroborated_pct": 94.1,
      "median_reviews": 29
    },
    {
      "scope": "trade",
      "trade": "builders",
      "state": "",
      "label": "Builders, Australia",
      "businesses": 4960,
      "abn_pct": 11.4,
      "phone_confirmed_pct": 45.1,
      "phone_mismatch_pct": 5.2,
      "site_loads_pct": 75.5,
      "corroborated_pct": 98.9,
      "median_reviews": 8
    },
    {
      "scope": "trade",
      "trade": "roofers",
      "state": "",
      "label": "Roofers, Australia",
      "businesses": 835,
      "abn_pct": 16.2,
      "phone_confirmed_pct": 48.5,
      "phone_mismatch_pct": 5.1,
      "site_loads_pct": 70.2,
      "corroborated_pct": 96.8,
      "median_reviews": 16
    },
    {
      "scope": "trade",
      "trade": "tilers",
      "state": "",
      "label": "Tilers, Australia",
      "businesses": 475,
      "abn_pct": 7.2,
      "phone_confirmed_pct": 43.4,
      "phone_mismatch_pct": 3.6,
      "site_loads_pct": 65.1,
      "corroborated_pct": 97.3,
      "median_reviews": 18
    },
    {
      "scope": "trade",
      "trade": "painters",
      "state": "",
      "label": "Painters, Australia",
      "businesses": 877,
      "abn_pct": 13,
      "phone_confirmed_pct": 41,
      "phone_mismatch_pct": 5.6,
      "site_loads_pct": 68.8,
      "corroborated_pct": 98.5,
      "median_reviews": 16
    },
    {
      "scope": "trade",
      "trade": "fencing",
      "state": "",
      "label": "Fencing Contractors, Australia",
      "businesses": 793,
      "abn_pct": 11.1,
      "phone_confirmed_pct": 48.7,
      "phone_mismatch_pct": 5,
      "site_loads_pct": 73.1,
      "corroborated_pct": 99.5,
      "median_reviews": 14
    },
    {
      "scope": "trade",
      "trade": "garage-doors",
      "state": "",
      "label": "Garage Door Specialists, Australia",
      "businesses": 476,
      "abn_pct": 17.9,
      "phone_confirmed_pct": 50.6,
      "phone_mismatch_pct": 7.8,
      "site_loads_pct": 72.5,
      "corroborated_pct": 87.2,
      "median_reviews": 48
    },
    {
      "scope": "trade",
      "trade": "electricians",
      "state": "",
      "label": "Electricians, Australia",
      "businesses": 2959,
      "abn_pct": 14.8,
      "phone_confirmed_pct": 43.6,
      "phone_mismatch_pct": 4.5,
      "site_loads_pct": 64.9,
      "corroborated_pct": 95.2,
      "median_reviews": 21
    },
    {
      "scope": "trade",
      "trade": "plumbers",
      "state": "",
      "label": "Plumbers, Australia",
      "businesses": 1923,
      "abn_pct": 15.7,
      "phone_confirmed_pct": 46.5,
      "phone_mismatch_pct": 6.7,
      "site_loads_pct": 70.9,
      "corroborated_pct": 87.6,
      "median_reviews": 30
    },
    {
      "scope": "trade",
      "trade": "hvac",
      "state": "",
      "label": "Heating & Cooling, Australia",
      "businesses": 1585,
      "abn_pct": 14.8,
      "phone_confirmed_pct": 43.6,
      "phone_mismatch_pct": 6.3,
      "site_loads_pct": 71.7,
      "corroborated_pct": 91.6,
      "median_reviews": 33
    },
    {
      "scope": "trade",
      "trade": "solar-installers",
      "state": "",
      "label": "Solar Installers, Australia",
      "businesses": 1212,
      "abn_pct": 13.6,
      "phone_confirmed_pct": 38.3,
      "phone_mismatch_pct": 6.3,
      "site_loads_pct": 72.3,
      "corroborated_pct": 93.5,
      "median_reviews": 45
    },
    {
      "scope": "trade",
      "trade": "locksmiths",
      "state": "",
      "label": "Locksmiths, Australia",
      "businesses": 570,
      "abn_pct": 15.3,
      "phone_confirmed_pct": 43.2,
      "phone_mismatch_pct": 6.1,
      "site_loads_pct": 69.5,
      "corroborated_pct": 87.5,
      "median_reviews": 74
    },
    {
      "scope": "trade",
      "trade": "gardeners-landscapers",
      "state": "",
      "label": "Gardeners & Landscapers, Australia",
      "businesses": 1418,
      "abn_pct": 9.2,
      "phone_confirmed_pct": 44.3,
      "phone_mismatch_pct": 3.5,
      "site_loads_pct": 68.3,
      "corroborated_pct": 98.5,
      "median_reviews": 11
    },
    {
      "scope": "trade",
      "trade": "arborists",
      "state": "",
      "label": "Arborists, Australia",
      "businesses": 630,
      "abn_pct": 13.3,
      "phone_confirmed_pct": 49.7,
      "phone_mismatch_pct": 4.4,
      "site_loads_pct": 67.5,
      "corroborated_pct": 92.2,
      "median_reviews": 27
    },
    {
      "scope": "trade",
      "trade": "pest-control",
      "state": "",
      "label": "Pest Controllers, Australia",
      "businesses": 827,
      "abn_pct": 11.5,
      "phone_confirmed_pct": 42.6,
      "phone_mismatch_pct": 8.6,
      "site_loads_pct": 68.9,
      "corroborated_pct": 88.3,
      "median_reviews": 39
    },
    {
      "scope": "trade",
      "trade": "pool-services",
      "state": "",
      "label": "Pool Services, Australia",
      "businesses": 1163,
      "abn_pct": 8.8,
      "phone_confirmed_pct": 39.7,
      "phone_mismatch_pct": 6.6,
      "site_loads_pct": 72.2,
      "corroborated_pct": 97,
      "median_reviews": 40
    },
    {
      "scope": "trade",
      "trade": "cleaning-services",
      "state": "",
      "label": "Cleaners, Australia",
      "businesses": 2425,
      "abn_pct": 8.3,
      "phone_confirmed_pct": 40.6,
      "phone_mismatch_pct": 4.5,
      "site_loads_pct": 66.1,
      "corroborated_pct": 92.7,
      "median_reviews": 23
    },
    {
      "scope": "trade",
      "trade": "removalists",
      "state": "",
      "label": "Removalists, Australia",
      "businesses": 898,
      "abn_pct": 5.5,
      "phone_confirmed_pct": 42.3,
      "phone_mismatch_pct": 4.5,
      "site_loads_pct": 60.6,
      "corroborated_pct": 81,
      "median_reviews": 98
    },
    {
      "scope": "trade",
      "trade": "mechanics",
      "state": "",
      "label": "Mechanics, Australia",
      "businesses": 6189,
      "abn_pct": 6.5,
      "phone_confirmed_pct": 33.1,
      "phone_mismatch_pct": 4.5,
      "site_loads_pct": 52.1,
      "corroborated_pct": 93.8,
      "median_reviews": 60
    },
    {
      "scope": "trade",
      "trade": "car-detailers",
      "state": "",
      "label": "Car Detailers, Australia",
      "businesses": 717,
      "abn_pct": 5.2,
      "phone_confirmed_pct": 31.2,
      "phone_mismatch_pct": 4,
      "site_loads_pct": 54,
      "corroborated_pct": 86.5,
      "median_reviews": 66
    },
    {
      "scope": "trade",
      "trade": "car-washes",
      "state": "",
      "label": "Car Washes, Australia",
      "businesses": 1060,
      "abn_pct": 2.9,
      "phone_confirmed_pct": 19.2,
      "phone_mismatch_pct": 3.8,
      "site_loads_pct": 47.3,
      "corroborated_pct": 88.3,
      "median_reviews": 106
    },
    {
      "scope": "trade",
      "trade": "photographers",
      "state": "",
      "label": "Photographers, Australia",
      "businesses": 1803,
      "abn_pct": 3.5,
      "phone_confirmed_pct": 25.5,
      "phone_mismatch_pct": 2,
      "site_loads_pct": 70.2,
      "corroborated_pct": 100,
      "median_reviews": 22
    },
    {
      "scope": "trade",
      "trade": "pet-groomers",
      "state": "",
      "label": "Pet Groomers, Australia",
      "businesses": 1810,
      "abn_pct": 2.9,
      "phone_confirmed_pct": 25.1,
      "phone_mismatch_pct": 1.9,
      "site_loads_pct": 46.5,
      "corroborated_pct": 92.3,
      "median_reviews": 43
    },
    {
      "scope": "trade",
      "trade": "driving-schools",
      "state": "",
      "label": "Driving Schools, Australia",
      "businesses": 625,
      "abn_pct": 8.8,
      "phone_confirmed_pct": 45.4,
      "phone_mismatch_pct": 4.2,
      "site_loads_pct": 63.8,
      "corroborated_pct": 99.8,
      "median_reviews": 44
    },
    {
      "scope": "state",
      "trade": "",
      "state": "NSW",
      "label": "All trades, New South Wales",
      "businesses": 10493,
      "abn_pct": 11.8,
      "phone_confirmed_pct": 39.6,
      "phone_mismatch_pct": 4,
      "site_loads_pct": 64.2,
      "corroborated_pct": 93.9,
      "median_reviews": 28
    },
    {
      "scope": "state",
      "trade": "",
      "state": "VIC",
      "label": "All trades, Victoria",
      "businesses": 8586,
      "abn_pct": 6.9,
      "phone_confirmed_pct": 37.7,
      "phone_mismatch_pct": 4.7,
      "site_loads_pct": 64.4,
      "corroborated_pct": 93.6,
      "median_reviews": 30
    },
    {
      "scope": "state",
      "trade": "",
      "state": "QLD",
      "label": "All trades, Queensland",
      "businesses": 8412,
      "abn_pct": 12,
      "phone_confirmed_pct": 41.2,
      "phone_mismatch_pct": 5.3,
      "site_loads_pct": 66.3,
      "corroborated_pct": 94.1,
      "median_reviews": 30
    },
    {
      "scope": "state",
      "trade": "",
      "state": "WA",
      "label": "All trades, Western Australia",
      "businesses": 3998,
      "abn_pct": 7.2,
      "phone_confirmed_pct": 38.4,
      "phone_mismatch_pct": 5,
      "site_loads_pct": 64.7,
      "corroborated_pct": 94.1,
      "median_reviews": 30
    },
    {
      "scope": "state",
      "trade": "",
      "state": "SA",
      "label": "All trades, South Australia",
      "businesses": 2498,
      "abn_pct": 6.8,
      "phone_confirmed_pct": 36.7,
      "phone_mismatch_pct": 5.4,
      "site_loads_pct": 62.2,
      "corroborated_pct": 95,
      "median_reviews": 29
    },
    {
      "scope": "state",
      "trade": "",
      "state": "TAS",
      "label": "All trades, Tasmania",
      "businesses": 912,
      "abn_pct": 7.3,
      "phone_confirmed_pct": 35.1,
      "phone_mismatch_pct": 6.1,
      "site_loads_pct": 61.8,
      "corroborated_pct": 97.4,
      "median_reviews": 18
    },
    {
      "scope": "state",
      "trade": "",
      "state": "ACT",
      "label": "All trades, the Australian Capital Territory",
      "businesses": 778,
      "abn_pct": 11.7,
      "phone_confirmed_pct": 45,
      "phone_mismatch_pct": 5.5,
      "site_loads_pct": 67.9,
      "corroborated_pct": 93.7,
      "median_reviews": 36
    },
    {
      "scope": "state",
      "trade": "",
      "state": "NT",
      "label": "All trades, the Northern Territory",
      "businesses": 548,
      "abn_pct": 16.8,
      "phone_confirmed_pct": 43.2,
      "phone_mismatch_pct": 5.1,
      "site_loads_pct": 65.5,
      "corroborated_pct": 97.4,
      "median_reviews": 14
    },
    {
      "scope": "trade_state",
      "trade": "mechanics",
      "state": "NSW",
      "label": "Mechanics, New South Wales",
      "businesses": 1707,
      "abn_pct": 8.7,
      "phone_confirmed_pct": 32.6,
      "phone_mismatch_pct": 3.2,
      "site_loads_pct": 50.4,
      "corroborated_pct": 95,
      "median_reviews": 60
    },
    {
      "scope": "trade_state",
      "trade": "mechanics",
      "state": "QLD",
      "label": "Mechanics, Queensland",
      "businesses": 1456,
      "abn_pct": 8.8,
      "phone_confirmed_pct": 35,
      "phone_mismatch_pct": 4.7,
      "site_loads_pct": 52.7,
      "corroborated_pct": 92.9,
      "median_reviews": 60
    },
    {
      "scope": "trade_state",
      "trade": "mechanics",
      "state": "VIC",
      "label": "Mechanics, Victoria",
      "businesses": 1446,
      "abn_pct": 3.3,
      "phone_confirmed_pct": 33.4,
      "phone_mismatch_pct": 3.9,
      "site_loads_pct": 54,
      "corroborated_pct": 93.2,
      "median_reviews": 60
    },
    {
      "scope": "trade_state",
      "trade": "builders",
      "state": "NSW",
      "label": "Builders, New South Wales",
      "businesses": 1407,
      "abn_pct": 12.7,
      "phone_confirmed_pct": 45.1,
      "phone_mismatch_pct": 5,
      "site_loads_pct": 75.5,
      "corroborated_pct": 99.5,
      "median_reviews": 7
    },
    {
      "scope": "trade_state",
      "trade": "builders",
      "state": "VIC",
      "label": "Builders, Victoria",
      "businesses": 1164,
      "abn_pct": 7.8,
      "phone_confirmed_pct": 44.3,
      "phone_mismatch_pct": 4.5,
      "site_loads_pct": 75,
      "corroborated_pct": 98.8,
      "median_reviews": 10
    },
    {
      "scope": "trade_state",
      "trade": "builders",
      "state": "QLD",
      "label": "Builders, Queensland",
      "businesses": 1163,
      "abn_pct": 15.9,
      "phone_confirmed_pct": 46.9,
      "phone_mismatch_pct": 6,
      "site_loads_pct": 76.5,
      "corroborated_pct": 99.4,
      "median_reviews": 9
    },
    {
      "scope": "trade_state",
      "trade": "electricians",
      "state": "NSW",
      "label": "Electricians, New South Wales",
      "businesses": 843,
      "abn_pct": 17,
      "phone_confirmed_pct": 42.9,
      "phone_mismatch_pct": 3.8,
      "site_loads_pct": 62.9,
      "corroborated_pct": 94.1,
      "median_reviews": 23
    },
    {
      "scope": "trade_state",
      "trade": "electricians",
      "state": "QLD",
      "label": "Electricians, Queensland",
      "businesses": 776,
      "abn_pct": 17.7,
      "phone_confirmed_pct": 46.4,
      "phone_mismatch_pct": 4.6,
      "site_loads_pct": 67.3,
      "corroborated_pct": 95.5,
      "median_reviews": 23
    },
    {
      "scope": "trade_state",
      "trade": "cleaning-services",
      "state": "NSW",
      "label": "Cleaners, New South Wales",
      "businesses": 699,
      "abn_pct": 9.6,
      "phone_confirmed_pct": 37.5,
      "phone_mismatch_pct": 4,
      "site_loads_pct": 64.8,
      "corroborated_pct": 91.1,
      "median_reviews": 26
    },
    {
      "scope": "trade_state",
      "trade": "electricians",
      "state": "VIC",
      "label": "Electricians, Victoria",
      "businesses": 649,
      "abn_pct": 10.3,
      "phone_confirmed_pct": 42.2,
      "phone_mismatch_pct": 4.5,
      "site_loads_pct": 66.7,
      "corroborated_pct": 94.8,
      "median_reviews": 20
    },
    {
      "scope": "trade_state",
      "trade": "cleaning-services",
      "state": "VIC",
      "label": "Cleaners, Victoria",
      "businesses": 635,
      "abn_pct": 7.6,
      "phone_confirmed_pct": 38.4,
      "phone_mismatch_pct": 6.6,
      "site_loads_pct": 65.4,
      "corroborated_pct": 93.9,
      "median_reviews": 24
    },
    {
      "scope": "trade_state",
      "trade": "mechanics",
      "state": "WA",
      "label": "Mechanics, Western Australia",
      "businesses": 632,
      "abn_pct": 3.5,
      "phone_confirmed_pct": 31.2,
      "phone_mismatch_pct": 7.4,
      "site_loads_pct": 54.9,
      "corroborated_pct": 93,
      "median_reviews": 70
    },
    {
      "scope": "trade_state",
      "trade": "plumbers",
      "state": "NSW",
      "label": "Plumbers, New South Wales",
      "businesses": 608,
      "abn_pct": 20.6,
      "phone_confirmed_pct": 47.5,
      "phone_mismatch_pct": 6.4,
      "site_loads_pct": 70.7,
      "corroborated_pct": 88.2,
      "median_reviews": 26
    },
    {
      "scope": "trade_state",
      "trade": "builders",
      "state": "WA",
      "label": "Builders, Western Australia",
      "businesses": 581,
      "abn_pct": 7.4,
      "phone_confirmed_pct": 43.9,
      "phone_mismatch_pct": 5.9,
      "site_loads_pct": 76.8,
      "corroborated_pct": 97.2,
      "median_reviews": 9
    },
    {
      "scope": "trade_state",
      "trade": "photographers",
      "state": "NSW",
      "label": "Photographers, New South Wales",
      "businesses": 542,
      "abn_pct": 3.3,
      "phone_confirmed_pct": 22.9,
      "phone_mismatch_pct": 0.7,
      "site_loads_pct": 69.6,
      "corroborated_pct": 100,
      "median_reviews": 26
    },
    {
      "scope": "trade_state",
      "trade": "mechanics",
      "state": "SA",
      "label": "Mechanics, South Australia",
      "businesses": 509,
      "abn_pct": 3.5,
      "phone_confirmed_pct": 29.3,
      "phone_mismatch_pct": 5.7,
      "site_loads_pct": 47.2,
      "corroborated_pct": 95.1,
      "median_reviews": 53
    },
    {
      "scope": "trade_state",
      "trade": "cleaning-services",
      "state": "QLD",
      "label": "Cleaners, Queensland",
      "businesses": 502,
      "abn_pct": 8.2,
      "phone_confirmed_pct": 44.6,
      "phone_mismatch_pct": 3.6,
      "site_loads_pct": 67.9,
      "corroborated_pct": 90.6,
      "median_reviews": 24
    },
    {
      "scope": "trade_state",
      "trade": "pet-groomers",
      "state": "NSW",
      "label": "Pet Groomers, New South Wales",
      "businesses": 481,
      "abn_pct": 3.3,
      "phone_confirmed_pct": 27.4,
      "phone_mismatch_pct": 1.2,
      "site_loads_pct": 48,
      "corroborated_pct": 89.8,
      "median_reviews": 44
    },
    {
      "scope": "trade_state",
      "trade": "pet-groomers",
      "state": "VIC",
      "label": "Pet Groomers, Victoria",
      "businesses": 457,
      "abn_pct": 3.1,
      "phone_confirmed_pct": 22.1,
      "phone_mismatch_pct": 2.4,
      "site_loads_pct": 42,
      "corroborated_pct": 92.8,
      "median_reviews": 42
    },
    {
      "scope": "trade_state",
      "trade": "photographers",
      "state": "VIC",
      "label": "Photographers, Victoria",
      "businesses": 449,
      "abn_pct": 3.1,
      "phone_confirmed_pct": 26.9,
      "phone_mismatch_pct": 2.4,
      "site_loads_pct": 71.9,
      "corroborated_pct": 100,
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